I'm Miguel Abascal, and I'm absolutely delighted that you are here.

Let me tell you a story about why I created all of this.

I was once the CEO of the most famous and oldest coffee company in Mexico.

I travelled the world representing Mexican coffee until I decided to chase my dream of moving to Canada.

I thought, "I'm an executive with a master's degree, half a dozen certifications, and I quadrupled the sales of this company.

Within 12 months, I'm going to be running for Prime Minister. Canada is lucky to have me!"

Little did I know, my first five years in Canada would be the biggest challenge of my life.

I landed in Toronto in 2010.

My first job was serving coffee at Tim Hortons.

My confidence crashed, and I took several survival jobs over the years, struggling to understand why my previous success formula wasn't working in Canada.

In 2013, my luck started to turn when I discovered the power of mentorship.

Mentorship helped me land a job as a bank teller at TD.

I was quickly promoted several times until, in 2015, I finally got an entry-level position in my field (project management).

Even though it took me a long time to figure things out, I did master a very important skill:


How to build meaningful relationships.


My last six job promotions, I got them over coffee meetings.


The hidden job market is quite real. At first, I thought it was like a unicorn.

Everyone talks about them, but no one has seen them.

Today, I'm living my Canadian dream.


By day, I work at Scotiabank, helping strategic transformation projects achieve their global goals with over 10 years of experience in project and product management.


But at night, I become the Underemployment Slayer.

I'm on a mission to teach highly educated and experienced immigrant professionals who are stuck in entry-level or low-paying jobs how to land the jobs they deserve.


My dream is to make Canada underemployment-free.


I strongly believe that with the right mindset, guidance, and community, everything is possible.


My biggest mistake was trying to do everything on my own, leading to a lot of trial and error and wasted time.

There is no need to reinvent the wheel.

I have never forgotten the isolation and despair of my early years in Canada.


Many times, I considered returning to Mexico.


That is why we are here.


I found my purpose in helping others find their way.


I have helped over a thousand people thrive faster, and I'm excited to partner with you to make your Canadian Dream a reality.



Success Leaves Clues. ~ Jim Rohn


Feel free to reach out if you have any questions.


Wishing you a fantastic day ahead!


Miguel Abascal

With the right mindset,

the right guidance,

and the right community,

everything is possible!


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